I'm one of those who, A) receives TV over the air, and B) opted not to get a coupon for a converter box because the cheaper boxes (according to reviews) were all utter shit. It didn't make sense to me to spend over $100 for a quality box when, for a just a bit more, I could get a new TV.
Netflix has been my lifeline. I've watched a lot of TV series I never would have seen before and caught up on tons of movies. I don't watch that much TV anyway, so this has worked out. Many people ask why I don't get satellite, but I don't see why I should pay a ridiculous amount of money for a package that consists of a ton of sports channels when I could care less for them. The cable companies claim it would be difficult for consumers, but I think a-la carte program would be best and not that difficult to implement.
I can see the free model that the US uses going away. It sucks that newer programs lose so much time because of commercials. Naturally, the "it will hurt the poor" card is played, which is quite comical considering what it means to be poor in the US. It is a far cry different than much of the rest of the world.