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Old December 30 2009, 04:59 AM   #16
Temis the Vorta
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Location: Tatoinne
Re: Broadcasters' woes could spell trouble for free TV

I just don't get the idea that TV advertising is drying up in the US when it comprises 40% of what's actually on the air.
Networks are losing their audiences to cable, which less dependent on ads because they also get subscription revenues. Networks could survive if people truly value having free TV in return for ads, but it's looking less and less like that's true. Of course there seem to be about as many ads on basic cable but you do get better quality shows for your money.
They'll fight to keep the free signal on the air... And that will be because losing free TV discriminates against the poor.
Who's "they" and why do you think they give a flying flip about "the poor"?
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