Santa Wookiee wrote:
They'll fight to keep the free signal on the air... And that will be because losing free TV discriminates against the poor.
Or so they like to claim.
In Australian there's anti-syphoning law which requires that the free to air networks get first dibs on bids for major sporting events. The networks like this and claim that it must stay so that people can watch the sport for free.
Problem is that these networks sometimes take scorched earth approach. they'll buy the rights and then not show it but they've ensured that no-one else gets it.
Or they show the sports event but in a half arsed measure (delayed coverage that's presented as live, selected highlight packages, limited coverage etc).