C.E. Evans wrote:
I just don't get the idea that TV advertising is drying up in the US when it comprises 40% of what's actually on the air. Some "hour-long" shows are actually only 38 minutes once you cut out the commercials and any intros/outros...
Not just in the U.S. Australian tv networks are pushing to be able to show more ads (currently capped at 15mins per hour) so they keep looking for loop holes (such as include a product placement as part of station self promotion).
Canada seems to be just as bad when it comes to ads.
My wife was watching Sound Of Music on CTV Sunday night. The run time for the move is 167 minutes or roughly 2 and 3/4 hours which would include credits. They took 4 hours to show the movie and that's without credits. So over 1/4 of the broadcast was ads.
Maybe the tv networks need to look at their own broadcasting practices to work out why views are turning away.