One can only assume some people actually enjoyed
being shunned and ridiculed. I was loved Star Trek shamelessly when it was super-nerdy to do so. I still love Star Trek now that it's vaguely
more cool to do so. I have no qualms with people not liking the movie: as they say, there is no accounting for tastes. But it sounds more and more that some people hated it exactly
because it made Star Trek more popular. That, I can never understand.