I don't really understand this kind of thinking. Its not like they just completely remade Trek and started over.
They rebooted it while keeping everything that came before intact. Hell, even the "real" Spock is still around in the new universe!
This is the movie that Trek needed. It not only boosted interest in the Star Trek brand, but it boosted interest in everything else that came before. It's a win-win situation, IMO.