Hoping to get this back on track here...
I've recently had the opportunity to read the first three Brand New Day
trade paperbacks, and though I hate the way they got here, I'm rather enjoying what they're doing. The BND issues recapture the fun of the Stan Lee era, complete with editorial asides and in-jokes and an often-tenuous fourth wall. The storytelling is interesting, with some big things happening that play with long-standing elements of the mythos in unexpected ways -- Jameson losing the Bugle
, Spidey's paraphernalia being stolen and used by criminals, Peter becoming a paparazzo, etc. The new villains aren't bad, and it's nice to see the return of some golden oldies like the Enforcers. And it has all the old Lee touches of Spidey having to deal with real-world concerns like damage to his costume, struggling to make ends meet, and so on. The Bar With No Name for the supervillains, with them taking bets on the outcomes of superfights, is a cute idea. And there are some very nice bits of writing here and there; I loved the one with the "mystical blizzard" where Spidey got help from a homeless guy, then tried to get him out of danger by sending him for "reinforcements" -- only for him to show up later with a small army of homeless people who came to Spidey's rescue.
I still think they've lost a lot by erasing the marriage and Peter's teaching job and eliminating Aunt May's knowledge of Peter's dual life. And I still think the way they chose to bring about the reboot was awful. But these are good, entertaining stories.