Lol, it never says exactly what it is, and at the end it offers a bonus cd called "Turn your child's attitude around in one minute or less."
Is it some kind of electroshock thing?
It doesn't say it on this vid, but the commercial I just saw for it on tv has the name of the website on the bottom of the screen. It's [COLOR=#bbccff]www.enddisrespect.com[/COLOR]
. Ha ha ha!