It's one of those things that comes and goes every few years. It worked for Christopher Lee in those 1960s horror films, but of all the halloweeny/gothicy things are are done nowadays, I find vampires to be the most boring, and least inspired idea. Zombies are not far behind them. Red horned devils get the third place on my boring list. Skeletons fourth.
Apparitions are okay, but I think there is most mileage left for witches, classical Greek mythological creatures, and possessed/demonised beings. I fully endorse them this halloween.