So, this is the market strategy:
Attract younger customers by showing nearly-naked pictures of a cartoon woman for cash, when those people could just as easily get more graphic porn of the same woman for free on the internet (should they, you know, be so inclined.)
Am I missing something here? Is it the sheer novelty factor that's supposed to spur that impulse buying?
Well, it's not the sexual allure of a yellow cartoon character, so yes, i'd say it's the novelty value.
Seems like a perfectly reasonable way to sell magazines to me, it's just a bit of a joke with one of the world's most popular cartoon characters. People do seem to be taking Playboy a little seriously.