Blu-ray will penetrate mainstream by next year
NPD expects Blu-ray players will start getting described as mainstream products early next year, breaking them free of their current niche status.
On a related note though The XBOX 360 has the largest market penetration for digitally downloaded movies through 2013.
Xbox 360 is in an estimated 16 million U.S. homes, the PlayStation 3 is in 8 million, the Wii is in another 20 million or so, making gaming consoles the leading Internet-connected device already hooked up to TVs. They’re expected to hold that lead until 2013 when connected HDTVs overtake them, according to Futuresource Consulting.