I haven't seen the movie yet, but plan to around Jan when it hits DVD. No way I pay even matinee for this let alone $9.75. It will be worth it via Netflix for about $2 give or take that month.
Regarding the ad campaign I don't know why they waited till the day before to release these pics. Couldn't have hurt, I like them better than the poster, even though her on that desk is a keeper.