They must have some reliable way of showing why that channel is worth their resources?
I could call Comcast and ask em if they're spying on me. Never considered whether they've started doing that across the board, those bastards.
But they can do market research in ways other than direct recording of viewing habits.
But keep in mind, once again, this consortium is not aimed at TV viewing really. It's aimed at all the non-TV methods by which consumers watch ads that are not currently being counted.
The digital boxes (or a free adapter for those who "only" have basic cable) i would think would be cheaper in the long run,
We're talking about American business! Since when do they ever consider the "long run." Just ask Detroit.