Temis the Vorta wrote:
A straight reboot would have had no emotional connection to TOS.
As if that new target audience of current teens had any emotional connection to TOS.
The trailers were cool. And Sylar was in it. And Abrams directed it. That's why it was successful.
That the characters were called Kirk and Spock is totally irrelevant.
But that's just it, they didn't want to abandon classic Star Trek. They hoped to bring 40 years of fans with them and expand interest to the younger demographic as well. I don't believe the "target" audience was teens. But had it been a true reboot, Trek fandom would have rejected it just like you seem to, and without giving it a chance.