Yeah, sure, if you believe MONEY, MONEY and EVEN MORE MONEY! is the only sufficient reward... Tells you more about the person who thinks that than about Trek.
Agreed. "He who dies with the most toy wins" will eventually morph into "They who die with the most loving family is remembered."
I believe it will happen. It MUST happen for us to survive.
Colour me an optimist.
This will only happen the the "post-scarcity" society mentioned earlier in the thread.