For those of you are who are members of Best Buy's Reward Zone Gamer's Club, you can print a coupon off of your account at myrewardzone.com and get a $10 BB gift card with the purchase of Madden 10. Coupon is good this weekend only.
I picked up Madden 10 for the PS3 at lunch and got the deal with no problem, but you must have the coupon.