BillJ wrote:

Usually in-house subsidiaries have a leg up on the competition when it comes to licensing. Which is why I don't find the 1979 remark impressive. An in-house company has to 'screw the pooch' pretty badly to have the license taken away.
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If the recent Superman litigation is anything to go by, a licensee, even one in-house, still has to pay fair market value for the property.