book stores are idiots if they think trades are better.
Their market research tells them that stocking and selling trades is more profitable.
But one look at current bookshop formats tells us that they've given up catering to certain groups of customers, knowing that they'll buy their regular "must-have" book items online. Many bookshops are now stocked prominently with vaguely book-related toys, games, action figures, book lights, Tshirts and jigsaw puzzles. Trade paperbacks fit this range of impulse-buy, gift-giving items.