Yes. If I read a Trek book, and then a later movie or episode contradicts the story I've read (or has contradicted the book before I've read it) the story is ruined for me. That's why I found it hard to take the fiction seriously when the shows were still running. It's just the way my brain works. And I don't keep those books. They hold no interest for me. The same is true for books that don't fit in with the majority of continuity points of the current crop of novels (which for me, started with the DS9 Relaunch, which got me reading Trek again); if it's not part of that continuity (like the Shatner-verse for example) it doesn't interest me. Or that's been the case so far. But that's just me, and it doesn't bother me that there are fans who enjoy different things.
For me...this relatively new era of continuity between different books is like the golden age of Trek. I love it. And I'm sure I'll enjoy it for as long as it lasts.