There were some interesting ideas mixed in amongst the bizzaro crap. But giving the project to Burton was the definition of suits making choices without any knowledge of what they have.
Burton did Batman and people seemed to like it, therefore he should also do Superman. Superheroes are all basically the same thing right? And make it as much like other popular movies as possible. In this case, The Matrix
Thank goodness Bandwagon Superman died in favor of SR. SR was bland mix of camp and teenage drama, but it wasn't aggressively bad.