I'd argue that Wolverine is probably more popular than Thor or Cap and wasn't created until long after them.
Even then we are still talking mid-70's creation. Even discounting him coming out of a Stan Lee creation.
Same for Punisher, era and argument, mid-70s.
Is there a character that has been created post 1980 that has had a huge impact on not just comics but media as well?
To try and answer my own question I'd say Venom
, but again its the 'spun out of a Lee character' discounted argument. Maybe Deadpool
will be? Again, spun out of mutant books. Does that discount him?
I think it might be unfair to discount that way since a large portion of Marvel has his fingerprints on so many characters.