I believe for those that claim to be hardcore fans, "trekkies" as they call themselfs. They certainly do know their cannon and all that. But they never did buy into the grander ideals of trek. That is why it is so easy for them to like this new movie. Those fans in my opinion liked trek for all the cosmetic reasons, and not the heart and soul of it.
Oh please. Are you actually saying that old trek fans who liked the movie were somehow shallow compared old trek fans who disliked it?
Yes I have spent 32 years liking Trek for cosmetic reasons, LOL