On the topic of Trekkies hating this movie and regular people loving it, I think that's great. Sometimes Trekkies are an annoying lot, quibbling over minutiae and canon in the face of an engaging and fresh film. The level of entitlement projected by some fans... who lay claim Star Trek as if it was their own is at the very least, bewildering. That reaction I'm seeing (though prevalent moreso in 1999's Phantom Menace release a la George Lucas Raped my Childhood) will keep me away from this board for constructive conversation until the initial reaction dies down. Due to the success in the planning, marketing and execution of JJ-Trek it's Joe Six Pack ensuring our DVD shelves are lined with new Trek titles for the years to come.