I agree with mysticpain saying "It is an average typical Hollywood flick at best".
Why would you want to change the formula? So it appeals to the masses? One of the greatest attributes of Trek is its current community and die hard fans. Rope in new fans? I doubt it ... I don't want some guy in the office telling me how great the movie is knowing that I am a trekkie ... then want a quick lesson in the 40+ years of it all.
I am rambling but I see nothing gained by a bunch of "normies" liking this movie and then not understanding anything else. Who benefits? oh yeah Hollywood ... so what.