I'd hazard a wild guess as being about 2011/12 given the time frame of this one. And yes, my girlfriend liked it too despite the fact she's not into Trek. A good sign methinks.
Ha! How far we've fallen.
Some have fallen so far they think Trek is a closed club reserved for a few chosen ones and nobody new should ever join.
It's a thin line and I'm happy to be proven wrong.
I wouldn't use the phrase "chosen few" to describe trekkies.
I would love it if Star Trek were as popular and well-received as Star Wars, or the LOTR.
But I don't think popularity is worth sacrificing the essence of what makes "trek" trek. Star trek should have a message. It should be forward thinking and ultimately uplifting/positive. It should teach us a moral lesson and at the same time show us how we can improve ourselves even more. It is, in essence, a morality tale cast in the future.
This new movie does none of these things. It fails the "trek" litmus test. It's just another hollywood blockbuster sans message and sans soul. It is a disgrace.