Re: Discovery Kids to become GI Joe/Transformers Channel (kind of)
Like I predicted, here's the reaction of a watchdog group:
Watchdog group's reaction to Discovery/Hasbro deal
The ink was barely dry on the press release before activist groups started blasting the new channel.
"This partnership represents a new low in children's television, a network devoted to showing informericals for Hasbro's toys and games," said Dr. Susan Linn, director of Campaign for a Commercial Free Childhood, a Boston-based children's advocacy group. Commercial Alert, a Washington, D.C.-based watchdog group, said the venture "sounds like nothing more than a scheme to deliver program-length advertisements to children."
Though Hasbro will provide original programming for the channel, Zaslav and Goldner dismissed complaints that the new service will be little more than an infomercial for the toy maker.
"This network will not be successful if it is overly commercialized," Goldner said.
Last edited by Dusty Ayres; May 7 2009 at 07:45 AM.
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