I loved GI Joe more than any other toys as a kid. I loved the comic too.
This really sucks for a few reasons - number two is it looks LAME and it is not necessary to make him an old buddy of one of the Joes who gets burned and wants revenge. His regular origin was very cool - either the used car salesman or the pyramid scheme stuff.
But the number one reason this is a mistake? If you are lucky enough for the filmmaking Gods to hand you a Darth Vader level, iconic villian - you. don't. change. a. fucking. thing.