Isn't Heroes still consistent in terms of demographics?
That's a good demo # in relation to the viewership #.
What we don't know is the 18-34 chunk of that number. Heroes
might still skew young - the harder part of 18-49 to capture, so that could count for more.
At those numbers, it must be rakin' in the bucks internationally for its renewal to be such a casual foregone conclusion as the NBC honcho made it sound.
Also I wonder if Nissan is still doing in show promotions. Sometimes I don't even notice that stuff, but if it's a big factor, then the big DVD boost Heroes
gets actually would count for something.
Which is why it's worth noting Heroes huge DVD viewing share.
Interesting that the Renew/Cancel guy is now noting what % of DVR viewing happens the same day. Heroes
is high in that department (Chuck
is very high) so I hope that bodes well for both - ads are less likely to be "expired" if seen the same day (if seen at all).