^Exactly, but TPTB over at Facebook don't get it, and every time they change the format it gets a little worse.
Changing the format or layout really bugs me. Most people who use networking sites that I've encountered say "I like MyBook because it isn't loaded with crap like Beballs." And then MyBook realises Beballs has something they don't then try to copy them.
It's like the Talent Moat episode of Larry Sanders. But with the internet.