One word: Impressive!
Agreed, it is impressive, though I was hoping for a few more newer images, rather than a re-working of what was already released in the first trailer (I don't mean the teaser from last year). For what it is, a 30 ad, it looks really great, and I too, liked the brief exchange between Kirk and McCoy. It seems
like the right chemistry is there between Pine and Urban that captures the Kirk/McCoy friendship.
If nothing else, yeah, this film certainly will look great. As I've said before, I accept there's going to be changes. I just still hope it feels like TOS.