How do they think their readers would react if The Amazing Spider-Man was suddenly about Mac Gargan ? The reaction to Brand New Day wouldn't even be close to it.
I don't normally get upset about comic book storylines, I even accepted Brand New Day, but this is my second favourite character and they're killing her off. Most of my avatars on here are from Ms. Marvel covers, I look forward to reading her book every month.
Marvel - you already killed Cap, just let me know when you're going to do the same to Spider-Man so I can stop reading your books.