Jackson Beck said it best in the toon opening:
[JacksonBeck]"G*I*Joe is the codename for AMERICA'S
daring, highly-trained Special Mission Force. It's purpose: to defend human freedom against COBRA, a ruthless terrorist organization determined to rule the world!"[/JacksonBeck]
All you need to know in two simple sentences, and none of this "international" crap.
It won't necessarily make me boycott, but I'm slightly unhappy.