The Wormhole wrote:
August? Doesn't say much that they're releasing this movie during the dregs of the summer season.
While this is typically true, apparently the movie company is trying an "experiment." They plan to release this thing "in an attempt to expand the summer blockbuster season." While I don't think the movie will be very good, it does have a hefty budget, and I don't think they're dumping it in no man's land to take a loss. I think they want to open it against weak competition.