From the Star Trek XI forum, regarding the Star Trek ad being broadcast during the Super Bowl:
wamdue wrote:

datas_cat_spot wrote:

blockaderunner wrote:

Meh. Your average Super Bowl vewier will just say "Ain't that that Star Track thang wit Doctor Spock?" and continue smacking his wife around if a call doesn't go for his team.
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You're mixing up football with Nascar.
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thats what we need a Enterprise car in NASCAR, im pretty sure DarkKnight had one, so why not Star Trek?
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I'm not a NASCAR fan, but that's not a bad idea! Come up with a paint job for a car to advertise STXI, TOS, TNG or whatever.