Quesada has sales on his side.
Like heck he does! Even allowing for the "speculator bubble", Marvel comics in the 90s typically sold at LEAST twice what they do now.
Why? Because they were BETTER COMICS. Richly writtten, with characters and stories that respected their origins. We CARED about the characters, we cared about the outcome of the plots.
I weep at seeing what's been done to my beloved Marvel Universe. Jem-ass and Joey have taken a grand lady hooked her on opium, and prostituted her out to the nearest frathouse.