Re: Super Bowl 'Star Trek XI'
I have zero interest in the Super Bowl and baseball (or is super bowl American football ?) but as I've understood over the years getting an add there is a big deal.
So I say cool and good for Trek
American football -- it's the NFL championship game, and it's about as high-profile as it gets, U.S. TV ad-wise. Lots of people who care nothing whatsoever about the sport or the outcome of the game will be paying attention to what gets shown in the commercial breaks.
Let me never fall into the vulgar mistake of dreaming
that I am persecuted whenever I am contradicted.
— Ralph Waldo Emerson, journal entry for 8 November 1838.