Re: Super Bowl 'Star Trek XI'
I have zero interest in the Super Bowl and baseball (or is super bowl American football ?) but as I've understood over the years getting an add there is a big deal.
So I say cool and good for Trek
American football -- it's the NFL championship game, and it's about as high-profile as it gets, U.S. TV ad-wise. Lots of people who care nothing whatsoever about the sport or the outcome of the game will be paying attention to what gets shown in the commercial breaks.
"If the man doesn't believe as we do, we say he is a crank and that settles it. I mean it does nowadays, because we can't burn him."
— Mark Twain, from Following the Equator