Good Will Riker wrote:
This is the way I interpret this marketing ad:
The movie bombed at the box-office with a bad word of mouth with no repeat viewers and with potential new DVD buyers/renters driven away by their friends who have already seen it in theaters...so might as well put Charlize Theron on the front cover so that the pretty blonde could attract more potential buyers and renters of this film.
The movie was a success
Then all of you guys go rent and re-watch it again, and buy it on DVD and Blu-ray.