I went back and watched the trailer several times today and I finally figured out what was bugging me about it. The first part, with the car chase, with the music and the visual style, it looks like a Mountain Dew commerical or something. Like a commerical you would see at a Star Trek movie before the actual movie starts.
Now after we get past that, it definitely grows on me. I'm still troubled by the shot of Spock knocking the snot out of Kirk (and Abrams comments about Kirk pissing off Spock) but since we don't know the context of the scene, I guess I'll withhold judgement.