WaB is an awesome movie, though I can't eat for several hours afterwards.
Anyway, Trek has, like many shows that fans apparently only like a little of, still been profitable and entertaining to some folks in all its forms. So why not make more?
Objectively, that's a good argument. But I'm hardly objective. As a fan, it bugs me to see Star Trek diluted with so much substandard product and, so far, Trek XI looks like more of the same to me. Believe, if I'm wrong, you will see me do a big ol' mea culpa right here.