being heavily influenced by the movies - him gaining biological webshooters for a start.
However, Brand New Day has undone a lot of that. Yes, it's made the book possibly a lot more accessible to people jumping on (perhaps having seen the movies) but it's back to old fashioned Spider-Man stories. He's a poor photographer/student who lives with his Aunt May again. His web-shooters are mechanical devices filled with a fluid of his invention, the stupid stingers are gone, he can't communicate with spiders etc.
I don't read Iron Man's own monthly but he's in virtually every other book these days because he's The Boss. Movie Tony Start is not a lot like comic book Tony Stark.
Chloe never happened to the best of my knowledge.