The Evil Dead wrote:
A lot of the recent storylines have interested me when I'd read about them in Wizard or on articles on websites, for example Civil War, World War: Hulk and Secret Invasion all seemed like great ideas to me. However, in practice, they've all stunk and been chores to read.
The problem with all of these is that they build themselves up as these universe-altering events and in the end there's little to no payoff. In truth, I don't think Marvel's cross-over events have ever been done too well, but these days they seem to be hyped up to such a large degree that the disappointment is more noticeable.