It was also riding on the back of the first competititve day of Strictly Come Dancing.
Mind you, I also tuned in to "Hole in the Wall" with Dale Winton, purely on the basis of the title alone, to see if it really was a reality show about a London gents public toilets. It was not that far off.
: It's mindless now, clicking towards oblivion. ... How long, K-9?
: INSUFFICIENT DATA.
: Yeah, you never fucking know the answer when it's important.