So apparently the people writing this had never seen Trek either. I would have thought they would have at least been able to find a writer(s) who know what is and isn't right for Trek.
The panels reproduced in this thread are from an issue that was published in October 1967 (June according to some sources), and presumably written several months earlier. At the time, Star Trek
hadn't been around long enough for people to have as clear a sense of what was "right for Trek" as we have today. Or to care much; at the time, ST was just another TV show, one of the numerous '60s TV series Gold Key published tie-ins for.