When they delayed the launch, I was worried that buzz will die down by the time the film is going to come out.
On my own personal note, it's already happening for me. I've gone from mass excitment to "oh another Shatner on Pine, Nimoy on Spock, Pine on Trek XI'.
I can't be bothered to read anymore, and fear that any buzz will have bled out by then, and the entire script probably online by then too. It'll be old news.
But for normal humans, they're still talking about Batman and will be for a while. Star Trek awareness has yet to begin.