Schmidt's plans sound very ambitious and intriguing. It's great to see Trek comics going strong once again, and I love the greater ties with Pocket's Trek fiction program.
I'm not an especially strong follower of comics, but I'm a rabid Pocket enthusiast. The series/issues where IDW has tried to link its work to Pocket's (such as the New Frontier mini-series) have been the ones that convinced me to take the plunge every so often, and I'll be buying any comics that legitimately relate to/fit into the same framework as the novels.
Short version: IDW + Pocket = Profit