The new Star Trek movie is not ready for prime time yet. Huge numbers of old time Trek fans just are not impreseed or excited.
With all respect to Abrams and the Trek VI fans, I belive that interest in this from Paramount and large numbers of Trek are simply not in the "Its a Block Buster Best ever Trek" movie mode.
Abrams is not interested in the Star Trek fans.
If that were true, I don't blame him.