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Old July 13 2008, 11:10 PM   #76
JacksonArcher
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Re: The Dark Knight Megathread (USE THIS! Love, the mods)

I think WB is being modest because they want to appear pleasantly surprised when the film DOES exceed their expectations. See, they're being smart. Verses having wild expectations (which they probably do have) they are saying they have mild ones, so when the film does do big numbers, they can say, "Wow, the film blew our minds!".

It's a lesson they probably learned with Superman Returns, when they expected the film to do a lot more than it did. They had to be very lenient on what they said to the media because it was obvious they were expecting more. Now, I seriously doubt The Dark Knight will do that poorly, or not reach expectations, but WB is playing it safe.

I don't blame 'em.

And for the record, I think DK has a very good chance of reaching $130 million plus opening weekend. $200 million? We'll see.
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