This kind of marketing blitz is par for the course when Hollywood has a big blockbuster to promote.
Being a Star Trek movie, it seems a bit out of place and rather presumptuous at this point though. They must think they have a film that will appeal to the teeming hordes of morons out there.
You mean us geeky, nerdy, virigins who live in our parents basements are NOT the teeming hordes of morons out there??