This kind of marketing blitz is par for the course when Hollywood has a big blockbuster to promote.
Being a Star Trek movie, it seems a bit out of place and rather presumptuous at this point though. They must think they have a film that will appeal to the teeming hordes of morons out there.
Yes, because God forbid they should ever want a larger audience than the three million people who stuck with Enterprise
until the bitter end.
This is a good first step. Even though the movie's been pushed back to next May, by getting the Star Trek
brand back out there in the public consciousness, and by perhaps marketing it in ways Paramount didn't before, it'll at least have people taking notice of Trek
again. Then the trailers and advertising for the actual movie can start to kick in.