^ Good point.
The trailer could be a metaphor for building a movie set as much as the ship itself. The re-telling of the trek myth could be what's "Under Construction". Anyway, they've got a year to ash-can the ship exterior (and that "filthy" ground bound construction dock) if the fan grizzling grows loud enough (I suspect it all only exists digitally).
Mind you they might be just as willing to ash-can at least part of the existing fan base if the demographics are aimed much larger.